PRICING YOUR PHOTOGRAPHY

Developing Business Systems.
Pricing
In my experience in talking to, and consulting with hundreds of portrait photographers, the area of pricing their photographs, is the most difficult part of their business, that they have to contend with. If your prices are too low, you not only attract the wrong type of clientele, but you also may not make any money. You can in fact lose money. If the prices are too high, you may not get any customers at all.
Most photographers totally get their prices wrong, and have price lists that are too confusing, and far too detailed. Getting your pricing right will be crucial to your business success. Your prices for your imagery will determine what market you will attract, your brand, your competition, and the amount of money that you will earn. Because this such a crucial part of your planning, make sure that you get it right.
Over the many years that I have worked on my business, getting the price list right, was always high on my list of things to do.
I have built a guide to building a solid portrait pricelist that you will constantly revisit over the years. But the price list that you are about to structure, will be your default. It will be the foundation of your business. It has worked for many photographers from a variety of backgrounds and in many different locations. Everyone’s pricing is different and it is up to you to determine what is right for your business.


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HOME STUDIO OR SHOPFRONT?

The decision to operate your photography business from home, should be made only after a lot of discussion and planning with those that also livein the household. If this is not done then there may be conflicts with your family either earlier in the business or later down the track.You must find a way to have a balance of work and family life. Owning your own photography business and operating it from home, can be the ideal situation for yourself and your family. What hurdles are you experiencing right now? Money? Time management? Kids? Husband or wife? Holding onto a current job? Fear of failure? If it’s something you really want, don’t let anything stand in your way.
I don’t have enough money.
Don’t worry, many successful photographers started with very little money, yet despite this, they still managed to turn their photography business into a very lucrative and profitable concern, with thousands of dollars turnover.
My spouse doesn’t think I will have enough time for the kids and run a business.
If you have a spouse or partner and kids, you have to get everyone on the same page with you, if your business is to succeed. Having constant disagreements is going to cause nothing but stress, and that is not something you need to be dealing with when starting a new business. The best approach is to hold a family meeting, and let everyone tell their concerns, and then you can address them with your solution.
This is an extract from the book “How to Turn Your Portrait Photography into A Money Making Machine” by Bernie Griffiths.

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ASWPP “LIGHT MY FIRE”  INSPIRATIONAL SEMINAR SERIES 2012

“Nothing will change in your life if you don’t do something different from what you have been doing”. E. Perry Good, In Pursuit of Happiness.

Do you ever feel that you spend all of your time working?
Do you struggle trying to get everything done in your business?
Never have time to do what you really want to do in life, like travel, have more family time, get fitter, etc. because you’re always working, and simply cannot find the time to do anything else?
Would you like to grow your business, and make more money? Do you feel that something is holding you back?

If your answer is ‘yes’ to any of these questions, then you should attend one of our “Light My Fire” Inspirational Seminar Series.

The seminars that we are presenting are a “New Breed of Photographers”, that have not only created financially successful businesses in a very short time, but they also have time for their family, and time to do the things that they want to do. Come and see the future leaders in the wedding/portrait photography industry.

It’s the spark that starts the fire! That one touch of Inspiration that drives you to that next level of your photography business. A thought that can turn to action, and onto the success that you dream of.

ASWPP “LIGHT MY FIRE”  INSPIRATIONAL SEMINAR SERIES 2012.
The ASWPP “Shoot Till You Drop” bus is back!!
Genelle Bevan
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After our successful seminar bus, taking photographers around Melbourne and Sydney last year, we are doing it again in 2012. Our guest photographer will be the sensationally successful Genelle Bevan of Immerse Photography.

Single mom Genelle, set the photography industry on fire last year, by booking 119 weddings in her first year of business. She began by working from home, but realized after her accelerated growth, that she needed to move. Now Genelle has a a shopfront facility in Berwick, 25 kilometres out of Melbourne, and employs two staff.

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While a lot of wedding photographers are watching their businesses slowly decline, Genelle has a business that is exploding with success.
She will be conducting this amazing traveling workshop, showing the secrets of her stylish photography technique, around the streets of Melbourne and Sydney. Be inspired by Genelle and her fantastic success story. Learn the photography techniques that have made her one of Australia’s most sought after wedding photographers.
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Genelle won many Awards last year, including entering the Australian Photography Awards for the first time, and coming away with 3 Silver awards. and is now well on her way to becoming to gaining her Masters in Photography. She also entered the International Loupe Awards winning first place in the Open Wedding Category. Add to that her fourth cover for Melbourne Wedding and Bride Magazine, her cover for Bridal Showcase Magazine, and also being invited as guest speak at several interstate photography seminars. Check out her website www.immersephotography.com.au You should not miss this bus!

BOOK NOW  Only $275.
AIPP Members BOOK HERE. Only $250
AIPP members will receive 25 CPD points.

Workshop 9.30am-4.30pm.
MelbourneTuesday12 June
SydneyWednesday4 July

BOOK NOW - AIPP Members BOOK HERE. All events have limited numbers.


Sara Taylor Workshop
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The great success of her business has enabled her husband Chris to be a “house-husband”, so he looks after the children, while Sara focuses on her business. Sara, has worked professionally with children for over 12 years.
Shining brightly out of her home studio in Geelong, in Melbourne’s outer suburbs, Sara is a star photographer who in an amazing two short years, has re-invented the meaning of success in “working from home”. Married with two children, 3 and 5 years old, she photographs with passion, and her efforts are generously rewarded by her customers. Sara has a unique approach to her children’s photography.
This will be a FULL DAY hands on workshop photographing children, and Sara will demonsrate how she creates her unique style.

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You will learn how Sara:
Lifted her prices and got more clients.
Used a selling strategy that almost doubled her sales.
Defined her style in the local market.
Created a brand.
Organises her business/family life.
Created a Successful/Web presence.
Markets and promotes her photography business.
Challenges herself to create greater success.
Gets her work published.
Built up a financially successful home studio in 2 years.
Connects and builds relationship with clients which relates to higher sales.
Engages with the local community to help drive her business.
How “Green Screen” technology can revolutionise your business.

FULL DAY Workshop 9.30am - 5pm….....Only $195.  AIPP Members $175

BOOK HERE - AIPP Members BOOK HERE.

AIPP members will receive 25 CPD points.

Sara’s customers love her!
“Thank you Sara for creating what was a wonderful afternoon for our little family - you literally arrived with your ‘bag of tricks” and had Amelia’s attention from the very start.She adored being a princess for the day. It was an afternoon full of stories, dress-ups, dancing, and cupcakes - everything a girl could ask for! Above all else, you provided us with precious moments of our little princess - something we will always be grateful for - we think you are an amazing person and a truly talented photographer”.
Talei, Mark and Amelia.

www.sarataylorphotography.com.au

NewcastleTuesday 22 May Chifley Apartments 14 Honeysuckle Drive Newcastle 2300

ASWPP   Your Success…..Is Our Success

About

The Australian School of Wedding and Portrait Photography was founded to help aspiring and practising photographers reach their goals, career and artistic, by learning from the experience of others.

Contact

Phone: (03) 9824 7090

Mobile: 0418 509 228

Email: info@aswpp.com.au

Address: 1334 Malvern road,
Malvern VIC 3144

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