By Photography Business Coach Bernie Griffiths
Consulting, coaching and talking with photographers around the world, I am surprised by how many of them play roulette with the money that they cannot really afford to gamble.
Too many of them don’t have real marketing strategies, and are just throwing money into different forms of advertising and hoping.
This practice is far too common.
Passionate photographers starting out in business are vulnerable, and are targeted by various companies who find it easy, with their well rehearsed sales skills, to extract dollars from virgin professional photographers.
We are all too busy, and often distracted by family or a new piece of photographic software.
We get so “busy” that we forget that the most important aspect of financial success is in being aggressive in our Marketing and promotion.
No marketing, no customers, no sales.
If you forget this you have to be prepared to suffer the consequences. I know that it is easy to work IN our business playing at a computer, rather than working ON our business, and working hard on creating new customers.
As a Photography business coach I know that the number one priority of photography businesses around the world, whether it be large or small, is to GET MORE CUSTOMERS.
If you want to grow your business, then you had better put this up as a big banner in your head, and repeat it to yourself constantly every day……and ACT on it.
Do something about it.
Don’t know what to do? Buy a book on the subject, Google “getting more customers”, attend a seminar, phone a friend etc. But do something that will cause you to ACT.
Thought without action will get you a no result!
Remember that it is not all about you! It is all about the customer. Do not fall into the photographers trap of ego marketing, and talking all about you in your marketing material.
Are your Facebook Ads giving you lead interaction like the one I did last week with one of my clients?
Always talk about the customers wants and needs, and tell them how you can fulfil them.
The purpose of business is to gather leads and CREATE customers from the leads.
If you don’t have a well thought-out, clearly defined, and written down continual marketing strategy, AND you aren’t making it the number one daily priority of your business, then you are just wishing and hoping.
Why not set aside just one hour a day, for two days a week and see what marketing and promotional ideas you can create. What have you got to lose? What have you got to gain?
Why Facebook Is A Go To For Photographers.
Over the last 3 years I have set up hundreds of Facebook Boosted Ads for photographers around the world, that have brought in thousands of dollars into the photographers bank accounts
The great thing about Facebook is that we can target our customers and get leads instantly.
Once we get them as leads we can contact them, and then decide whether they are the customers that we are looking for, and engage with them immediately, or add them to our database and nurture them for the future with regular newsletters.
Forget what you have read about Facebook algorithms.
Facebook is what it is, and we have to learn how to use it in a slightly different way to give us the results that we want.