To have a successful photography business means that you have to become a master of marketing. You don’t have to market to everyone.
Most businesses think that their target market is everyone, but for most small businesses it is extremely ineffective to advertise to everyone. Far better to define your style and brand, and then market specifically to your defined customers.
You will also save money and be more effective, when you select a niche market. Think who would really benefit from your products or services and target them specifically. This is usually women, both in wedding and portraits. Knowing your niche means that you will be able to target them much easier.
For more advice call Bernie on 0418 509 228.